Better-for-you snacks made better

A new generation of private label

High protein & fiber
GLP-1 friendly
Great taste
Private label and white label: everything we make is for your brand.
Capabilities

Turnkey when you want it

We handle product development and manufacturing under your label.

Cornell University food scientists started this company to make better food easier to buy. Research funded by the U.S. National Science Foundation
Nutrition

Protein + fiber

  • Fiber
  • Protein
  • GLP-1 friendly
  • Low net carb
  • Low sugar
  • Plant-based
  • Free-from compliant
10g
Protein per serving
6g+
Fiber per serving
120
Calories per 35-cracker serving
71%
Of Americans seek more protein (IFIC)
Products

Snack crackers

High-protein, high-fiber snack crackers that taste every bit as good as they are good for you.

Craveable flavors

Flavors include Sour Cream & Onion, Dill Pickle, Applewood Smoke Barbecue, Strawberry Shortcake, and many more.

Results

Trusted by retailers and brands nationwide

Our snack crackers are on shelf in multiple grocers across the country.

Selection of customers we’ve worked with

A top-3 national grocer's own brand

Loved by consumers*

“The crispness is unbeatable.”

“So much protein and fiber, and still so delicious. Feels like a cheat code.”

“Tastes exactly like dill pickles, and you’d never guess they’re protein crackers.”

“Great flavor, great crunch, and even my choosy kids are fans.”

* Review excerpts lightly edited to protect our retail partners’ identities.

How we work

Flexible launch pathways

Start from what's in market

Choose from our existing snack crackers and flavors for lower minimum orders and a launch in about 3 months.

Develop a tailored better-for-you snack

Start with your nutrition targets and ingredient requirements.

FAQ

Common questions

Do you make private label and white label?

Yes, we do both, and everything we make is for your brand.

What do you make?

We make high-protein, high-fiber snack crackers that taste every bit as good as they are good for you. Flavors include Sour Cream & Onion, Dill Pickle, Applewood Smoke Barbecue, Strawberry Shortcake, and many more.

What are your minimum orders?

Minimum orders depend on the pack-out. They are lower when you choose from our existing snack crackers and flavors.

How long does a launch take?

A launch takes about 3 months with our existing snack crackers and flavors.

Can you develop a tailored better-for-you snack?

Yes. We start with your nutrition targets and ingredient requirements. Then you pick the format, flavor and packaging.

How do we get samples?

Request a sample kit with your work email.

Samples

Taste for yourself

Sample kit

Try how good better-for-you snacks can be.

* Required

Up to 2,000 characters.

Start the conversation

Ask a question or request the catalog.

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Prefer to talk?

Book an intro call